From Paris to preppy, Avery Trufelman unmasks our collective beliefs about design with Articles of Interest

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English. 

For years, Avery Trufelman was part of 99% Invisible, a wildly popular show on design that’s been around forever. She helped creator Roman Mars tell stories about how the world gets built and where ideas come from. There, Avery created a series herself that blew everyone away: Articles of Interest, a podcast about the history of what we wear and what we say with the clothes that cover our bodies. 

Now, let’s embrace the things that are invisible because of their everydayness and celebrate new beginnings — a new, independent season of Articles of Interest and the launch of Memberful Design. What can we learn about telling a good story and crafting the future, from someone who has radio in her blood and design on her mind?

And we want to hear from you too! We’re researching what makes communities, memberships, and movements so powerful. Or in short, how to better design for belonging. You can help by sharing your own experiences in our first listener survey. 

Go to to complete the survey. It only takes a minute to share your wisdom and it’s completely anonymous. We’ll share takeaways on a future show. So keep listening and let’s learn together. 

Memberful Design is crafted with love by the team behind the design studio Momkai. At Momkai, we've learned that building experiences that empower communities create durable initiatives. Over the past 20 years, we've put this knowledge into practice on projects from all over Europe, the US, and Japan. Are you looking for a fresh perspective or want to join the team? Go to and get in touch.

Memberful Design is hosted by Harald Dunnink, Momkai’s founder and co-founder of journalism platform De Correspondent. As a creative director, he loves stories. With the birth of his daughter he finally found an audience that’s always demanding more. 

His guests on the show help you think like a designer, decide like an entrepreneur, and dream big like an optimist. Discover what it takes to let your plans succeed and create meaningful connections, through Memberful Design.

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Andere episodes voor Verwondering met Harald Dunnink

2023-01-09 - 58 min

Global CTO of Greenpeace, Priscilla Chomba, shares how to design for digital inclusion

2022-11-24 - 59 min

From Paris to preppy, Avery Trufelman unmasks our collective beliefs about design with Articles of Interest

2022-11-23 - 1 min

Prologue Memberful Design: Firestarters sparking initiatives with lasting impact

2022-07-14 - 61 min

How designing for Marvel films inform our future, with John LePore

2022-06-14 - 67 min

Is design spiritual? Pentagram’s Eddie Opara in a What Design Can Do special

2022-04-28 - 56 min

Designer of activist? Hoe Gyor Moore, oprichter Pride Radio, verbindt

2022-03-31 - 55 min

Just do it! The New Institute’s Aric Chen calls for design experiments

2022-02-28 - 58 min

Visueel verzet! Actievoeren in 1981 en nu, met wildplakker Lies Ros

2022-01-20 - 62 min

Metaverse-ready? The Fabricant’s Amber Jae, wereldtop in NFT mode

2021-12-23 - 65 min

Hoe blijft Piet Oudolf groeien als ontwerper? Wandel mee in zijn tuin

2021-11-11 - 58 min

Wat als Tinker Hatfield je Nike sneakers laat ontwerpen? Van Eijk vertelt

2021-10-14 - 59 min

Hoe ga je je eigen weg? Designer Carole Baijings geeft kleur aan Hermès

2021-06-22 - 71 min

[Behind-the-scenes] HYMN en de lancering van ons digitale theater

2021-05-17 - 58 min

Wie kijkt er mee? De live streams van ITA director Wouter Van Ransbeek

2021-04-15 - 57 min

Voor wie maak je het? Design Academy’s Afaina de Jong kijkt verder

2021-01-07 - 60 min

Hoe ontwerp je water? Issey Miyake zelf koos Jólan van der Wiel voor de opvolger van zijn iconische parfumfles

2020-12-08 - 54 min

Wat mist er in het Stedelijk? Curator Amanda Pinatih over de belangrijkste designcollectie van ons land

2020-11-12 - 57 min

Hoe ontwerp je samen met je community? Met de founder van Are We Europe over memberful design

2020-10-07 - 61 min

De meest ontworpen sport? Le Mans winnaar Ho-Pin Tung over innovatie in F1

2020-09-17 - 64 min

Hoe breng je inhoud het best in beeld? Creatief hoofdredacteur Sterre Sprengers over De Correspondent app

2020-08-13 - 58 min

Hoe weet Hussein Suleiman zijn leven te ontwerpen? Het succes van Daily Paper verklaard

2020-07-08 - 59 min

Wanneer is een mislukt ontwerp toch geslaagd? Sarah van Sonsbeeck over toeval

2020-06-10 - 58 min

Hoe weet je als vrouw wat je tussen je benen stopt? Yoni cofounder Wendelien Hebly vertelt

2020-04-20 - 64 min

Hoe kijkt een Netflix-regisseur naar een scène? Michiel ten Horn vertelt hoe hij elk shot ontwerpt